Episode .
82

Ep.82 CEO Insights | Revolutionising Sales with AI

Lynn Whitbeck climbed her way up to outselling company senior partners and ultimately started a company of her own. In this episode, she argues that sales is all about serving the clients and having a good purpose or motivation, which helps to earn trust and eventually build long-term partnerships.
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Welcome to Blockstars Web3 Weekly Podcast

We will be talking about everything Web3 and Blockchain. Apart from the weekly Podcast, we will also use this platform to include keynote speeches our team presents. We will keep this light and fun, and easy to listen to. We will dive deep into the technology from time to time, but our goal is to educate and bring all of you on the Web3 journey with us.

We will talk about popular technologies such as Blockchain, Development, NFTs and Crypto, and please be advised whatever is spoken about here is not financial advice.

Summary:

Lynn share the progress in selling, from using the fax machine to now incorporating artificial intelligence. She explains how AI can be helpful in the sales process concerning the insights it brings, the help in the development of the messages, and the time it saves in completing repetitive tasks. Although she acknowledges the use of this new technology, Lynn emphasises that AI should be applied as a tool and not discard the basics of human interrelations that are critical in building reliable and secure client relations.

Lynn also speaks about the goals of the client and how AI can help to set them through market and competitor research. She points out that although there are constant updates about the technological aspect, the core of selling has not changed at all – people trust people. When incorporating AI into these principles, it becomes easier to manage large databases of prospects while maintaining the human touch needed to clinch a deal.

This talk is broad and spans how to apply AI to improve sales speeches, the function of marketing in sales speeches, and the importance of consistent follow-ups with prospects. The benefit of Lynn’s observations can best be applied by business entities interested in using AI in their sales strategies but who do not want to undermine the human factors associated with selling.

00:00:00 - Introduction

00:05:54 - Blockchain to AI

00:11:48 - Meet Lynn Whitbeck

00:17:42 - Sales & Technology

00:23:36 - AI Adoption Challenges

00:29:30 - AI in Sales

00:35:24 - Future of AI

00:41:18 - Advice for Sales Leaders

00:47:12 - Audience Q&A

00:53:06 - Closing Remarks

Key Points:

The inspiring story of Lynn Whitbeck, the Girl Scout selling cookies who ended up as the Queen of Sales.

Sales is also about dealing with clients in a noble cause and with a spirit of assisting them in finding solutions to their problems to build the kind of relationship that endures.

Sales as a concept and as a process: From conventional selling to AI infusion.

Advocacy of AI as a technology useful in boosting sales and providing important information while at the same time saving time.

This video also highlights the need to know the clients and how AI can assist in market analysis.The concept of storytelling in sales presentations and how AI can contribute to the development of sales copy.

Sales by follow-ups and understanding the client as being critical to sales.

Thought-Provoking Questions:

In what ways can establishments use AI in sales while not alienating clients by minimising personal interactions?

To what extent can storytelling be improved with AI, and how critical is the role of humanisation in persuasive narratives?

There are some fundamental principles of sales that are invariant to software progress; how are sales practitioners to respond to these changes?

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